To celebrate the launch of the HELPFUL Debit Card on World Environment Day, 5 June, Canary Wharf will be hosting the Planet Earth installation, with a mission to inspire people across the country to put the ‘Planet First.’
Every time people pay with their HELPFUL card in Canary Wharf (whether for coffee, lunch, clothes, groceries or gifts), HELPFUL pledge to plant a tree. In the coming months they will be working with brands and retailers in Canary Wharf to reward consumers by giving them up to 10% cashback when they shop from sustainable brands and retailers that put the Planet First.
Canary Wharf aim to be the leader in sustainable business, shopping and living. In an estate-wide initiative to incentivise visitors, business and retailers to embrace sustainability and make every transaction a climate action, they are partnering with brands like HELPFUL, which share their ethos.
Consumers became more engaged in sustainability topics during Covid-19, with 88% of respondents believing that they should shop for products that reduce environmental impact, a McKinsey & Company survey found. HELPFUL are giving them the tools to live a more sustainable life, and are currently creating a directory of sustainable shops, many of which can be found at Canary Wharf.
Evan Michaels, CEO and co-founder of the HELPFUL card said: “We’re very pleased to be working with Canary Wharf to help consumers take positive climate action. HELPFUL has created the next generation of consumer payments for people who actively put the Planet First. On World Environment Day we should all pause to consider our own impact on the planet and how we can consume more sustainably in the coming months and years.”
Dates: 4-7 June 2021
Location: Jubilee Place, Canary Wharf, E14 5NY
Visitors to Canary Wharf will be greeted with a ten-foot-tall ‘Planet Earth’ and asked to think of what ‘Planet First’ means to them. Is it to use less plastic, eat more locally sourced food, walk to work or buy preloved clothes?
The Planet Earth asks people a big question: ‘Is it time to put the Planet First?’ A question that asks all of us to consider our lifestyles, to change the way we shop and consume and to start making choices that heal and protect the planet.
Engaging with local people, communities, businesses and children, share their local stories and pledges inspire change and create a positive impact.
For further information, please contact:
Canary Wharf Group plc
T: 020 7418 2166