Canary Wharf launches installation for World Environment Day 2021 and partner with the newly launched HELPFUL debit Mastercard – 04.06.21

To celebrate the launch of the HELPFUL Debit Card on World Environment Day, 5 June, Canary Wharf will be hosting the Planet Earth installation, with a mission to inspire people across the country to put the ‘Planet First.’

Every time people pay with their HELPFUL card in Canary Wharf (whether for coffee, lunch, clothes, groceries or gifts), HELPFUL pledge to plant a tree. In the coming months they will be working with brands and retailers in Canary Wharf to reward consumers by giving them up to 10% cashback when they shop from sustainable brands and retailers that put the Planet First.

Canary Wharf aim to be the leader in sustainable business, shopping and living. In an estate-wide initiative to incentivise visitors, business and retailers to embrace sustainability and make every transaction a climate action, they are partnering with brands like HELPFUL, which share their ethos.

Consumers became more engaged in sustainability topics during Covid-19, with 88% of respondents believing that they should shop for products that reduce environmental impact, a McKinsey & Company survey found. HELPFUL are giving them the tools to live a more sustainable life, and are currently creating a directory of sustainable shops, many of which can be found at Canary Wharf.

Evan Michaels, CEO and co-founder of the HELPFUL card said: “We’re very pleased to be working with Canary Wharf to help consumers take positive climate action. HELPFUL has created the next generation of consumer payments for people who actively put the Planet First. On World Environment Day we should all pause to consider our own impact on the planet and how we can consume more sustainably in the coming months and years.”

The installation

Dates: 4-7 June 2021

Location: Jubilee Place, Canary Wharf, E14 5NY

Visitors to Canary Wharf will be greeted with a ten-foot-tall ‘Planet Earth’ and asked to think of what ‘Planet First’ means to them. Is it to use less plastic, eat more locally sourced food, walk to work or buy preloved clothes?

The Planet Earth asks people a big question: ‘Is it time to put the Planet First?’ A question that asks all of us to consider our lifestyles, to change the way we shop and consume and to start making choices that heal and protect the planet.

Engaging with local people, communities, businesses and children, share their local stories and pledges inspire change and create a positive impact.

For further information, please contact:

Press Office
Canary Wharf Group plc
T: 020 7418 2166


Notes to Editors


HELPFUL was created in 2019 by successful entrepreneurs Evan Michaels and William Nordh to help people break the plastic habit. During the lockdown of 2020, Evan and William, the founders, accelerated the business roadmap by including payments and shopping tools to help people live sustainably, as they saw consumers become more aware of their impact on the planet and conscious in their spending habits. Evan and William have been working together for over 20 years and HELPFUL is their latest venture with a mission to put the Planet First. They have put together a team with the right blend of product development, finance, technology and sustainability.

The HELPFUL Debit Mastercard is issued by PayrNet Ltd pursuant to license by Mastercard International Inc. PayrNet Ltd is authorised by Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 900594)

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 7.5 million square feet of office space, 0.9 million square feet of retail and over 500 Build to Rent apartments.

CWG is the largest sustainable developer in the UK with over 10 million square feet of sustainable certified buildings. CWG also excels operationally having purchased 100% electricity from renewable sources since 2012 and zero waste to landfill since 2009.

CWG has created a 24/7 city where people can live/work/play on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme.

Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes’ walk.

The Company’s current £2.4bn construction activity is composed of 500k square feet of commercial properties and over 1,750 new homes for sale and rent.
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