For immediate release – all media
14 June 2012

USA triathlon star Jarrod Shoemaker and Under 23 bronze medallist Brit Tom Bishop will be part of the stellar line-up for the GE Canary Wharf Triathlon on Thursday 28 June.

Shoemaker, who competed for USA at the 2008 Beijing Olympic Games, is no stranger to the event, having competed in the inaugural GE Canary Wharf Triathlon last year, while Bishop makes his debut appearance at the iconic venue.

Both athletes join a selection of the world’s best elite triathletes as they take on a Super-Sprint eliminator in what promises to be a high-octane spectacle around the iconic Canary Wharf, London’s premier business and shopping district.

Through a series of fast-paced 30 minute heats, consisting of a 400m swim, 10km bike and 2km run, 50 starters will be cut to 20 finalists competing for the men’s and women’s titles.

Having taken the USA national sprint title last year, the format of the event is ideally suited to Shoemaker and the 29-year-old is determined to thrive in what will undoubtedly be a very atmospheric evening in the heart of Canary Wharf.

Shoemaker said: “I’m really looking forward to competing at the GE Canary Wharf Triathlon again. There are some events in the calendar that you really look forward to competing in, and this is one of them.

“The atmosphere is incredible and the level of athletes competing is exceptional. I’m feeling really good at the moment and I hope to show what good shape I’m in by putting in a performance to remember.

“Last year I had an amazing time and hope to race well again this year. There is a great field once again and it should be an exciting heat and final race again.”

Leeds University athlete Bishop, whose brother David is also an international triathlete at Loughborough University, is one of the UK’s brightest up-and-coming stars of triathlon, heightened greatly by his success in Beijing at the Under 23 World Championships, where he came third in a British clean sweep along with David McNamee and winner Matt Sharp.

Bishop has gone from strength to strength in the past two years and was named British Triathlon Male Junior Triathlete of the Year in 2010, and last year won the Super Series event in Windsor.

And the Derby-born starlet is keen to build on this growing reputation with a promising performance at Canary Wharf; something he hopes to achieve in front of a bustling crowd.

Bishop, who won his first race of the season at the Cremona ITU Sprint Triathlon European Cup, said: “I was really pleased to win my first race of the season and physically I’m feeling really good.

“I’m really excited about the GE Canary Wharf Triathlon as I’ve heard a lot of good things about it, least not from my brother who raced in it last year and said it was amazing.

“This year I really want to win the World Under 23 title and the European title and this will be a perfect race to fine-tune everything I’ve been working on over the winter.”

British terrestrial broadcaster Channel 4 has confirmed it will screen highlights of the race in two half hour specials, which will be available in high definition for the first time this year. Highlights for the women’s race will air on July 15 and on July 22 for the men’s race.

For more information about the British Triathlon Super Series visit


For more details please contact:
The GE Canary Wharf Triathlon: Nick Hartwell 07748182194 / E:
British Triathlon: Tom Goldspink 07795 415452/

Notes to editors:
The British Triathlon Super Series creates a world-class environment for domestic and international competitors, providing a high profile shop window for Triathlon in the UK. The Series aims to raise awareness and encourage participation in the fast-moving, dynamic and modern sport of triathlon in the build-up to the Olympic Triathlon events at the London 2012 Olympic Games on 4 and 7 August.

The British Triathlon Super Series elite events:
9 June 2012 – GE Blenheim Triathlon – Oxfordshire
17 June 2012 – Toshiba Windsor Triathlon – Windsor, Berkshire
28 June 2012 – GE Canary Wharf Triathlon – Canary Wharf, London
2 September 2012 – GE Strathclyde Park Triathlon – Strathclyde Park, Scotland
23 September 2012 – Virgin Active London Triathlon – Docklands, London

About British Triathlon
British Triathlon is the National Governing Body for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain, responsible for raising profile and delivering elite performance of the sport. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.

Great Britain boasts 13 current world champions amongst a strong squad of world ranked elite triathletes, alongside emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build-up to the Rio 2016 Paralympic Games.

There are over 700 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.

British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Tata Steel is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon.

GE is the Elite Partner of the GE Great Britain Triathlon Team and the performance pathways in the run up to the 2012 Olympic Games.

British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at

Visit for downloadable image galleries, detailed athlete profiles, results, stats and information.

About GE

GE and British Triathlon GE, one of the worldwide sponsors of the London 2012 Olympic Games, is the Elite Partner of the British Triathlon team, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. GE is also supporting British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.

As part of the partnership GE is working with British Triathlon to identify ways to support the 50-strong team of athletes – which includes current World Champions Alistair and Jonathan Brownlee, and Helen Jenkins.

In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games.

GE and the Olympics GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes.

For more information, visit
Follow us at facebook/GEtriathlon or @ge_triathlon

About Canary Wharf Arts & Events

The Canary Wharf Arts & Events team produces and facilitates more than 100 events each year, many of which are world-class and premieres. The majority of these events are free and enjoyed by those who work at Canary Wharf, the surrounding community and visitors. Its diverse programme ranges from music concerts, comedy nights, film seasons, outdoor festivals and dance performances to street theatre, sporting events, charity initiatives, theatre shows and art exhibitions.

Canary Wharf Arts & Events is part of Canary Wharf Group plc.

About Canary Wharf Group plc

Canary Wharf Group has achieved one of the greatest feats of civic transformation – an iconic urban regeneration, designing and constructing over 15 million square feet of office and retail space across its 97 acre East London Estate.

There are more than 200 shops, bars and restaurants at Canary Wharf. Recent fashion openings include Tiffany & Co., Jaeger and Hackett. Seven new bars and restaurants have opened in the past 18 months to critical acclaim, creating over 400 jobs.

Canary Wharf’s world-class Arts & Events programme includes over 100 events each year. 20% of the Estate is landscaped parks, plazas and walkways with over 1,000 trees, 88 floral species and each year 70,000 seasonal plants are planted.

Canary Wharf also has one of Britain’s highest concentrations of ‘green’ roofs, reducing energy use and encouraging biodiversity. CWG has been named one of the Sunday Times Best Green Companies in Britain for the past three years.
95,000 people work at Canary Wharf, with the population projected to double by 2025.

Canary Wharf Group plc (CWG) is an integrated property development, investment and management group of companies.