13 April 2012


A selection of the world’s best elite triathletes will take on a Super-Sprint eliminator in what promises to be a high-octane spectacle around the iconic Canary Wharf, London’s premier business and shopping district, on Thursday June 28 2012.
Elite competitors at the GE Canary Wharf Triathlon, the third event of the 2012 British Triathlon Super Series will race twice in one night with a 400m swim, 10km bike ride and a 2km run. Heats begin during the early rush hour, with the finals finishing under floodlights.
Commenting on the Super-Sprint format, Britain’s Aaron Harris, who placed second in the 2011 GE Canary Wharf Triathlon, said: “I would love to come back and race it all over again, I enjoyed the heat and the final, it’s just like track racing, it’s brilliant.”
The Corporate Challenge, now exclusively open to employees of Canary Wharf based companies, offers the chance to experience the thrill of racing on the same course as elite athletes, just five weeks before Hyde Park hosts the triathlon competition for the London 2012 Olympic Games on Saturday 4 and Tuesday 7 August.
Expect some fast-paced action as the teams of three go up against each other starting with a 400m swim, followed by 10km on the bike and finishing off with a 2km run. The multi-lap course offers fantastic spectator viewing throughout the swim, run and bike sections. Entry Information is available online at www.canarywharftriathlon.com.
British terrestrial broadcaster Channel 4 has confirmed it will screen highlights of the race in two half hour specials, which for will be available in high definition for the first time this year. Highlights for the women’s race will air on July 14 and on July 21 for the men’s race.
Volunteer recruitment is open for anyone with a passion for sport and who wants to be part of one of the most iconic triathlon events in the UK. For additional information about volunteering opportunities visit www.canarywharftriathlon.com.
British Triathlon, Chief Executive Zara Hyde Peters OBE, said: “With the Olympic triathlon coming up on August 4th and 7th, this is the last chance to catch world-class triathletes as they go all out for the win. The GE Canary Wharf Triathlon provides an exciting spectacle for athletes and spectators alike, with tenants of Canary Wharf also having the chance to take part in our fast growing, modern and dynamic sport through the Corporate Challenge. It’s an exciting time for the sport of triathlon, and with three British Triathlon Super Series races taking place before the Olympic Triathlon events, this event will provide the perfect taster to inspire the British sporting public to come to Hyde Park and support our athletes as they race for Team GB.”
Sian Astrop, Arts & Events Manager at Canary Wharf Group said: “After last year’s enthralling event, we are thrilled to host the GE Canary Wharf Triathlon again in 2012. The event strengthens Canary Wharf’s reputation as an arena for elite sport With many of Canary Wharf’s bars and restaurants offeing prime viewing positions to cheer on and bring the best out of the professional athletes.
“This will be Canary Wharf’s last sporting competition before the world focuses on the East End as it hosts the greatest sporting event in the world, the London 2012 Games.”
For more information about the British Triathlon Super Series visit www.britishtriathlonsuperseries.com

For more details please contact:
The GE Canary Wharf Triathlon: Samrana Hussain 07557152475 / E: samrana.hussain@fasttrackagency.com
British Triathlon: Tom Goldspink 07795 415452/ E:tomgoldspink@britishtriathlon.org

Notes to editors:
The British Triathlon Super Series creates a world-class environment for domestic and international competitors, providing a high profile shop window for Triathlon in the UK. The Series aims to raise awareness and encourage participation in the fast-moving, dynamic and modern sport of triathlon in the build up to the Olympic Triathlon events at the London 2012 Olympic Games on 4 and 7 August.
The British Triathlon Super Series events:
9/10 June 2012 – GE Blenheim Triathlon – Oxfordshire
17 June 2012 – Toshiba Windsor Triathlon – Windsor, Berkshire
28 June 2012 – GE Canary Wharf Triathlon – Canary Wharf, London
2 September 2012 – GE Strathclyde Park Triathlon – Strathclyde Park, Scotland
11/23 September 2012 – Virgin Active London Triathlon – Docklands, Scotland

About British Triathlon
British Triathlon is the National Governing Body for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain, responsible for raising profile and delivering elite performance of the sport. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.

Great Britain boasts 13 current world champions amongst a strong squad of world ranked elite triathletes, alongside emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build up to the Rio 2016 Paralympic Games.

There are over 700 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.

British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Tata Steel is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon. www.britishtriathlon.org

GE is the Elite Partner of the GE Great Britain Triathlon Team and the performance pathways in the run up to the 2012 Olympic Games.

British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at www.uksport.gov.uk

Visit www.britishtriathlonmedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information.

About GE
GE and British Triathlon
GE, one of the worldwide sponsors of the London 2012 Olympic Games, is the Elite Partner of the British Triathlon team, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. GE is also supporting British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.
As part of the partnership GE is working with British Triathlon to identify ways to support the 50-strong team of athletes – which includes current World Champions Alistair and Jonathan Brownlee, and Helen Jenkins.
In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games.
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes. For more information, visit www.ge.com/olympicgames.
About Canary Wharf Arts & Events
The Canary Wharf Arts & Events team produces and facilitates more than 100 events each year, many of which are world-class and premieres. The majority of these events are free and enjoyed by those who work at Canary Wharf, the surrounding community and visitors. Its diverse programme ranges from music concerts, comedy nights, film seasons, outdoor festivals and dance performances to street theatre, sporting events, charity initiatives, theatre shows and art exhibitions.
Canary Wharf Arts & Events is part of Canary Wharf Group plc.
About Canary Wharf Group plc
Canary Wharf Group has achieved one of the greatest feats of civic transformation – an iconic urban regeneration, designing and constructing over 15 million square feet of office and retail space across its 97 acre East London Estate.
There are more than 200 shops, bars and restaurants at Canary Wharf. Recent fashion openings include Tiffany & Co., Jaeger and Hackett. Seven new bars and restaurants have opened in the past 18 months to critical acclaim, creating over 400 jobs.
Canary Wharf’s world-class Arts & Events programme includes over 100 events each year. 20% of the Estate is landscaped parks, plazas and walkways with over 1,000 trees, 88 floral species and each year 70,000 seasonal plants are planted.
Canary Wharf also has one of Britain’s highest concentrations of ‘green’ roofs, reducing energy use and encouraging biodiversity. CWG has been named one of the Sunday Times Best Green Companies in Britain for the past three years.
95,000 people work at Canary Wharf, with the population projected to double by 2025.
Canary Wharf Group plc (CWG) is an integrated property development, investment and management group of companies.