Wax London Opens up Fourth Store in London – 30.11.25

Wax London, the contemporary British menswear brand, will open its fourth store in London this November, launching within the Canary Wharf district. The new space will sit alongside other key retail brands in one of the capital’s most dynamic retail destinations.

Designed as a physical expression of Wax London’s ethos, the store brings the brand’s focus on craft, character, and detail into a refined and highly curated environment. Customers will discover interiors that complement the collections while reflecting the brand’s dedication to quality and longevity.

Design highlights include:

• A reclaimed Vintage Drapers’ Cabinet positioned on the mid-floor
• A gallery wall of framed campaign imagery behind the service counter
• Modular single-hanging rails and adaptable louvre-panel accessories for flexible merchandising
• A double-sided SEG lightbox that adds depth and visual impact to the space

Alongside its full menswear collection, the store will also feature accessories and footwear, offering customers the complete Wax London experience in the heart of Canary Wharf.

Roger Wightman, Managing Director at Wax London:

“Opening our fourth London store is a huge milestone for the team. This year we’ve worked hard to ensure each retail space truly reflects the ethos of Wax London. Canary Wharf is an incredible location, and we can’t wait to welcome our community into the new store.”

-ENDS-

About Wax London

Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.