As Christmas approaches, it’s the time of year where we all start looking forward to what’s under the tree. But for some children in London, this just isn’t a reality. This is where The ELBA Toy Appeal can help.
From Thursday 3 December, in collaboration with East London Business Alliance (ELBA), the Toy Appeal at Canary Wharf opens its doors to invite members of the public to donate a bought gift to a child. The incredible team of volunteers will then sort and deliver these gifts to children and young people in east London and beyond. Like Santa, minus the reindeer.
Ashley Rice, Programme Manager at ELBA says; “The ELBA Toy Appeal is such an important event for thousands of families. It provides a moment of happiness for children during a difficult year when many families are experiencing hardship. A massive thank you to Canary Wharf Group for hosting the appeal this year. Their support has been invaluable and means this year’s appeal could be the biggest ever!”
Emma Warden, CSR Manager at Canary Wharf Group says; “We have been a contributor to the ELBA Toy Appeal for a number of years. Donating the use of a retail unit at Canary Wharf will help maximise awareness for this worthwhile cause and attract more gifts in a year when they are needed more than ever.”
The ELBA Toy Appeal drop off point for gifts is in Jubilee Place, Canary Wharf and is safe and COVID-19 secure. Visitors will be asked to follow social distancing guidelines.
Toy Appeal asks for gift donations within the following guidelines:
- New toys between the value of £10 and £15
- Please ensure the presents are unwrapped. This is so community organisations can choose which children the gifts are most suited to.
- Toys should have the Lion Mark CE to show they are child friendly and safe for use.
- No toys that require batteries. It’s ok if the toy comes with batteries included.
- No war toys or toys that portray fighting such as tanks, soldiers and guns. Some children may be asylum seekers fleeing war. Star Wars and superheroes are fine.
- No iTunes/Google Play vouchers. Most children that benefit from the Toy Appeal won’t have access to an account. Cinema vouchers are more appropriate.
- No second-hand donations. Many of our community partners cannot accept second-hand toys due to health and safety reasons. Also, the quality often varies greatly. For many children, this will be the only toy they receive so we would like it to be a new toy.
Alongside supporting the Toy Appeal, Canary Wharf Group has committed £10,000 funding to local community groups who continue to support vulnerable members of the local community. This will provide food for foodbanks, care packages and gifts for senior citizen organisations, and activity packs for children.
Click here for more information
Thursday 3 – Friday 18 December
Mon-Sat 9am-5pm, Sun 10am-4pm or you can donate online
Lower Mall -2, Jubilee Place
For further information, please contact:
Canary Wharf Group plc
T: 020 7418 2166