The Toy Appeal Sets Up Shop at Canary Wharf – 01.11.20

As Christmas approaches, it’s the time of year where we all start looking forward to what’s under the tree.  But for some children in London, this just isn’t a reality.  This is where The ELBA Toy Appeal can help.

From Thursday 3 December, in collaboration with East London Business Alliance (ELBA), the Toy Appeal at Canary Wharf opens its doors to invite members of the public to donate a bought gift to a child.  The incredible team of volunteers will then sort and deliver these gifts to children and young people in east London and beyond.  Like Santa, minus the reindeer.

Ashley Rice, Programme Manager at ELBA says; “The ELBA Toy Appeal is such an important event for thousands of families. It provides a moment of happiness for children during a difficult year when many families are experiencing hardship. A massive thank you to Canary Wharf Group for hosting the appeal this year. Their support has been invaluable and means this year’s appeal could be the biggest ever!”

Emma Warden, CSR Manager at Canary Wharf Group says; “We have been a contributor to the ELBA Toy Appeal for a number of years. Donating the use of a retail unit at Canary Wharf will help maximise awareness for this worthwhile cause and attract more gifts in a year when they are needed more than ever.”

The ELBA Toy Appeal drop off point for gifts is in Jubilee Place, Canary Wharf and is safe and COVID-19 secure. Visitors will be asked to follow social distancing guidelines.

Toy Appeal asks for gift donations within the following guidelines:

  • New toys between the value of £10 and £15
  • Please ensure the presents are unwrapped. This is so community organisations can choose which children the gifts are most suited to.
  • Toys should have the Lion Mark CE to show they are child friendly and safe for use.
  • No toys that require batteries. It’s ok if the toy comes with batteries included.
  • No war toys or toys that portray fighting such as tanks, soldiers and guns. Some children may be asylum seekers fleeing war. Star Wars and superheroes are fine.
  • No iTunes/Google Play vouchers. Most children that benefit from the Toy Appeal won’t have access to an account. Cinema vouchers are more appropriate.
  • No second-hand donations. Many of our community partners cannot accept second-hand toys due to health and safety reasons. Also, the quality often varies greatly. For many children, this will be the only toy they receive so we would like it to be a new toy.

Alongside supporting the Toy Appeal, Canary Wharf Group has committed £10,000 funding to local community groups who continue to support vulnerable members of the local community. This will provide food for foodbanks, care packages and gifts for senior citizen organisations, and activity packs for children.

Click here for more information


Thursday 3 – Friday 18 December
Mon-Sat 9am-5pm, Sun 10am-4pm or you can donate online
Lower Mall -2, Jubilee Place
Canary Wharf


For further information, please contact:

Press Office
Canary Wharf Group plc
T: 020 7418 2166

Notes to Editors

About Canary Wharf Group

Canary Wharf Group (CWG) has overseen the largest urban regeneration project in Europe and is a private real estate company that develops, manages and currently owns interests in approximately 7.5 million square feet of office space, 0.9 million square feet of retail and over 500 Build to Rent apartments.

The company’s current £2.4 billion construction activity is composed of 500k square feet of commercial properties and over 1,750 new homes, for sale, for rent, intermediate and affordable. The development pipeline includes a further 4.8 million square feet of secured planning, with a further planning opportunity for North Quay of 2.5 million square feet.

CWG is an industry leader in sustainability including purchasing 100% renewable electricity for the Estate since 2012 and zero waste going to landfill from the managed Estate since 2009. By the end of 2020, CWG will be the largest sustainable developer in the UK with over 10 million square feet of sustainably certified buildings.
Instagram: @canarywharflondon
Twitter: @YourCanaryWharf
Twitter: @CanaryWharfGrp
Twitter: @Level39CW

About ELBA

ELBA (East London Business Alliance) is a registered charity and for over 30 years we have been building the connection between businesses and local communities, bringing the time, skills and resources of the private sector to address social mobility, regeneration, poverty and inequality in east London and beyond.

Our mission is to create possibilities to bring about positive change in London by channelling the wide-reaching resources and influence of the private sector to address key areas of need. ELBA makes community investment by businesses easier, more effective and more rewarding