All-day Danish bakery, Ole & Steen opens doors to its landmark 25th bakery in London’s business hub – 13.03.23

  • Ole & Steen opens new bakery in Jubilee Place, their second in the city’s central business district, Canary Wharf
  • The Danish bakery will introduce a new ‘Grab and Go’ concept, offering commuters and residents an opportunity to pick up their freshly baked treats, breakfasts, and lunches on the go
  • To encourage guests to swap FaceTime for cake time, Ole & Steen will give away a total of 500 free slices of Cinnamon Social to those who come in store and say a secret word between 3-4pm, 13-17 March

All-day Danish bakery Ole & Steen announces the opening of their 25th bakery in the bustling business hub of Canary Wharf. The Scandinavian bakery will bring commuters, visitors, and residents their daily dose of hygge happiness with freshly baked artisan breads, lunches, and delicious Danish pastries, including their famous Cinnamon Social.

The new Ole & Steen will showcase a brand new, ultra-convenient ‘Grab and Go’ concept, offering a range of freshly baked, pre-packed sweet treats, sandwiches, and salads, for those who want to get their daily Danish delights on the go.

Ideally situated inside Jubilee Place Mall, on the edge of Jubilee Park, the new bakery will be open on Monday 13th March, operating seven days a week from 7:30am-8:00pm (Mon-Fri) and 7:30am-7:00pm (Sat-Sun), meaning commuters and locals can pop in store for a freshly baked treat around the clock.

And that’s not all, to mark the milestone of the 25th addition to the Ole & Steen family, the all-day bakery is encouraging city workers to live more Dane-ishly by offering free slices of their famous Cinnamon Social to those willing to swap FaceTime for cake time. Those who come into the bakery between 3:00pm-4:00pm and say the secret phrase ‘Social Hour’ on any day during the first week of opening (7th – 12th March), will receive one of 500 free Cinnamon Social slices (100 to giveaway daily Tuesday – Friday and 50 to giveaway daily on Saturday & Sunday) available each day – but hurry, once they’re gone, they’re gone!

The new spacious bakery, with seating for 56, will offer Danish favourites, including pastries, cakes, and authentic Danish breads, all of which are hand-made every morning by Ole & Steen’s highly skilled bakers.  In addition, they offer a selection of warming drinks and, of course, many sweet treats – the star of which being the famous Cinnamon Social.

The new bakery will also be supported by the Ole & Steen loyalty app’s ‘Click & Collect’ feature, ensuring the ultimate convenience for commuters, with their favourites ready to pick up in as little as 10 minutes. In addition to supporting those on the go, the Click & Collect service allows users to place orders in advance (as much as 6 days in advance), providing an ideal solution to those organising office meetings and lunches.

Loyal pastry-lovers will also be rewarded with loyalty points to redeem in store or on their Click & Collect orders. The loyalty app is available to download on both Apple and Android, with users being rewarded with 400 points upon registration – enough for a Danish pastry or a slice of the famous Cinnamon Social!

Lee Nixon, Managing Director of Ole and Steen commented: “We are thrilled to celebrate our 25th milestone with the opening of this new bakery. The new Jubilee Place bakery will join our existing Canary Wharf store in sharing our authentic Danish offering with more offices and residents in one of the city’s most lively working hubs and be the first of our bakeries to launch with a ‘Grab & Go’ concept. This is an exciting landmark for the Ole & Steen family, and we are looking forward to welcoming our new neighbours.”

Next time you are in the Canary Wharf area, don’t forget to visit the new Jubilee Place bakery for one of our delicious treats and share your experience with @oleandsteenuk on Instagram and #HejJubileePlace.

For more information visit:

Ole & Steen
Jubilee Place
Canary Wharf
E14 5NY


For further information, please contact:


Notes to Editors

About Ole & Steen

Ole & Steen is the product of two authentic Danish bakers, Ole & Steen, joining forces and bakeries to become a better bakery for all. With bakeries across Copenhagen, London and New York, Ole & Steen prides itself on its true Scandinavian feel and authentic, high quality, delicious baked goods – from their famous Cinnamon Socials to Authentic Danish breads. From 2016, Ole & Steen has opened 25 stores over London and beyond, including Northcote Road, Seven Dials, St James, Haymarket, Eccleston Place, Belgravia, Victoria Nova, More London, Canary Wharf, Strand, Old Brompton Road, Chiswick, Hampstead, Oxford Westgate, Richmond, Leicester Square, Oxford Circus, Wigmore Street, Notting Hill Gate, High Street Kensington, Westfield (Shepherd’s Bush), Tottenham Court Road, Windsor, Greenwich, Guildford, London Wall, and Jubilee Place.

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 9 million square feet of mixed-use space and over 1,100 Build to Rent apartments. 

CWG is a sustainable developer in the UK and also excels operationally as it has purchased 100% electricity from renewable sources since 2012 and sent zero waste to landfill since 2009. 

CWG has created a 24/7 city where people can live, work and thrive on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes’ walk. 

The Company’s current £2bn construction activity and pipeline includes more than 500k square feet NIA of commercial properties and over 2,300 new homes for sale and rent.
LinkedIn: @CanaryWharfGroup
Instagram: @canarywharflondon /@canarywharfworks
TikTok: @canarywharflondon
Twitter: @CanaryWharfGrp / @Level39CW / @Wood_Wharf