Life’s a Catwalk: Celebrity Snapper to Scout Shoppers as the Future Faces of Canary Wharf Fashion – 08.09.21

  • Celebrity street photographer Jonathan Daniel Pryce to snap best dressed shoppers on world’s biggest catwalk
  • Four days of discounts at over 40 stores in ‘15-minute city’

Canary Wharf is being turned into the world’s biggest catwalk this weekend, with shoppers being scouted as models over four days of exclusive discounts at stores including The Kooples, Levi’s, Sandro, Paul Smith and Sweaty Betty.

Celebrity street photographer Jonathan Daniel Pryce will be snapping the most colourful characters shopping at over 40 fashion stores, with the most stylish shoppers becoming new faces of Canary Wharf’s autumn fashion campaign – and winning £250 each to spend at over 300 shops, cafes, bars and restaurants in Canary Wharf, the ultimate 15 minute city as a place to work, live and play.

The four days of discounts take place from Thursday 9 September to Sunday 12 September and feature one-of-a-kind offers from retailers spanning fashion, beauty, fitness and homeware – including 20% off in-store at The Kooples, Calvin Klein, Orlebar Brown, Levi’s, Paul Smith, Sweaty Betty and Ted Baker. There is also up to 25% off on food and drink to fuel the shopping experience.

The exclusive Autumn Fashion Event deals at Canary Wharf comes a week ahead of London Fashion Week, and give shoppers a chance to experience life on the catwalk. The best dressed will be promoted to hundreds of thousands of Jonathan Daniel Pryce’s fashion followers ahead of the show.

Celebrity photographer Jonathan Daniel Pryce comments: “I’ve been photographing different characters on the streets of the four fashion capitals of London, New York, Paris and Milan, for over a decade, so my eyes are always tuned into finding interesting characters. Canary Wharf is a remarkable place to spot style as the location itself is incredibly striking and you can find so many unique personalities who come for the boutiques and designer stores. Next week all eyes will be on London for Fashion Week so in preparation I’ll be photographing some of the best dressed people in the area for the weekend event.”

Other retailers taking part in the fashion event include Claudie Pierlot, lululemon, Kate Spade New York, Toni & Guy, and Kiehl’s. The event will also feature a series of pop-ups, a colourful prism runway in the malls and live music throughout the event, which is free for visitors to attend. People will also be able to add a layer of drama and colour to their shopping selfies using Canary Wharf’s first ever Instagram filter to share their looks with their friends.

The most stylish shoppers scouted during the exclusive Autumn Fashion Event will win a £250 Gift Card to be spent in over 300 shops, cafes, bars and restaurants in Canary Wharf, become new fashionable faces of the autumn fashion campaign on Instagram and be promoted to hundreds of thousands of Jonathan Daniel Pryce’s fashion followers ahead of London Fashion Week.

For more information go to

For further information, please contact:

Press Office
Canary Wharf Group plc
T: 020 7418 2166


Notes to Editors

Exclusive offers

Shops & Services

25% off

  • Kiehl’s (minimum purchase of 2 items)

20% off 

  • Calvin Klein Underwear, Charbonnel et Walker*, David Clulow opticians, Hackett (selected lines only), Paul Smith*, Accessorize, Blink Brow Bar, Charles Tyrwhitt*, Hawes & Curtis, Hobbs, Monsoon, Ted Baker (minimum spend £100), The Kooples*, Levi’s (minimum spend £100), Claudie Pierlot*, Joy, Kate Spade New York, LK Bennett, Maje*, Orlebar Brown, Sandro*, Sweaty Betty, Polo Ralph Lauren*, Dune

15% off

  • Coach*, ASICS (minimum spend £50), Holland and Barrett (minimum spend £25), Monica Vinader*, Ollie Quinn (excludes contact lenses), Ted’s Grooming Room (walk in services only) 

10% off

  • Barker Shoes*, Crockett and Jones, Flower & Plants Co, Seanhanna, Barry’s (apparel and packages of 10 classes) 

Other offers:

  • Boss – spend £250 and receive a gift with purchase 
  • lululemon – receive a Special Fit Session 
  • MAC: Free full size lipstick. Plus, get 5 MAC must-haves for just £50, worth over £70
  • L’Occitane – spend £55 and receive a gift with purchase 
  • Moleskine – personalisation when you purchase two or more items* 
  • Montblanc – free engraving with any pen purchase 
  • Snappy Snaps – 30 6×4 prints for £17
  • Toni&Guy – spend £50, get £10 off; spend £100, get £20 off

Eating & Drinking

25% off 

  • Chop’d (exclusions apply) 

20% off 

  • Badiani Gelato, YIFANG

15% off 

  • Amerigo Vespucci
  • The Vurger Co.

10% off 

  • Yumtea

Other offers 

  • Plateau – enjoy three courses and a glass of bubbly for £32
  • Humble Grape – enjoy a flight of 4 sustainable and unique wines for £15; enjoy a free small bottle of champagne when you purchase 6 bottles of wine, or a free bottle of Magnum Rosé when you purchase 12 bottles of wine 

*Exclusions apply

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 7.7 million square feet of office space, 0.9 million square feet of retail and over 1,000 Build to Rent apartments.

CWG is the largest sustainable developer in the UK with over 11 million square feet of sustainable certified buildings. CWG also excels operationally having purchased 100% electricity from renewable sources since 2012 and zero waste to landfill since 2009.

CWG has created a 24/7 city where people can live/work/play on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme.

Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes’ walk.
Instagram: @canarywharflondon / @woodwharf
Twitter: @YourCanaryWharf / @CanaryWharfGrp / @Level39CW / @Wood_Wharf