Cameroonian “coffee for good” producer, Amero appointed sole coffee provider by Canary Wharf’s premium Build-to-Rent developer Vertus
London’s premium build-to-rent provider Vertus, has named Cameroonian “coffee for good” brand – Amero – as the sole coffee provider for their Canary Wharf buildings.
Amero, directly derived from the word ‘Cameroon’, produces ethically grown 100% organic Arabica coffee on its farms in rural Cameroon, a central African country.
Amero’s story began in 1960’s Cameroon when its founder, Daniel Kemdeng’s father, Djoumessi quit his job to build a 420-acre coffee farm in Njindoun – a first for Cameroonians at that time. Seeing the social and economic benefits of owning a farm, Djoumessi helped other families to start coffee farming to tackle poverty and get more children into school in rural Cameroon.
In 2012, continuing his father’s legacy to reduce poverty in Cameroon, Daniel renewed the coffee trees on his family farm and revived coffee farming as a business for families in the community. Ten years, Amero set up the first factory to process coffee beans locally, ensuring fairer prices for farmers. Through fairer pay and financial support for the 10,000 people in the community and its education and medical equipment projects, Amero is driving environmental and social progress in Cameroon.
Vertus says, “It’s been extremely rewarding to work with our resident Daniel on this project and we’re proud to be part of Amero’s journey to producing coffee with the best ethics in Cameroon. By providing farmers and workers, especially women in Cameroon, with fair pay and providing children with access to better healthcare and education, Amero is creating opportunities for more generations to thrive in Cameroon.”
Amero founder and Vertus resident Daniel Kemdeng says, “Developing Amero allowed me to carry on my father’s vision to help our local community start and sustain a livelihood for themselves. Basic needs like seeing a doctor and children going to school can become a regular reality for more people in Cameroon, thanks to companies like Vertus helping Amero to give its coffee farmers and communities a better future.”
Amero’s Gold Standard brew is available to the 1,500 residents in Vertus’s Canary Wharf buildings in London.
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