Swap Station: Canary Wharf Shoppers’ Second-Hand Clothes to be Transformed into Art for Earth Day – 20.04.22

  • New clothes donation bank will sit in Jubilee Place mall from 20-27 April, where shoppers can donate old clothes in return for shopping vouchers
  • The Swap Station was designed by creative denim artist Ian Berry, who will create an exclusive new art piece with the second-hand garments
  • Remaining clothes to be donated to Love Not Landfill

Canary Wharf has announced the launch of its new Swap Station for Earth Day – a clothes donation bank that lets shoppers swap their old clothes for shopping vouchers from a range of retailers in the malls.

The striking installation will sit in Jubilee Place mall and has been designed by the UK’s leading denim artist Ian Berry. Berry will transform the donated denim jeans, jackets and accessories into a piece of exclusive new art that will hang in the mall, with the new artwork unveiled in June to coincide with World Environment Day.

The Swap Station opens to the public for a week from Wednesday 20th April. In return for their old clothes, shoppers will be rewarded with a voucher redeemable at selected stores across Canary Wharf.

Any clothes not used for the new artwork will be donated to Love Not Landfill, a non-profit campaign to encourage fast fashion fans to buy second-hand, swap, recycle and give to charity.

More than 300,000 tonnes of clothing end up in landfill each year in the UK[1] , many items of which could be re-worn or recycled. The Swap Station will give a new lease of life to the clothes donated and forms part of Canary Wharf’s ongoing investment in public art and sustainability. Berry’s final piece will join over 110 permanent works by over 50 international artists currently around the Estate, making Canary Wharf a rich tapestry of diverse artwork.

Poplar-based artist Berry is world renowned for his work turning old denim into striking visualisations, notably creating celebrity portraits including Debbie Harry and Georgio Armani. He is known for intricate works depicting real life in collections including Behind Closed Doors and My Beautiful Launderette in 2016 and Hotel California in 2019.

Artist Ian Berry said: “It’s brilliant to be working on a project so close to home which combines art, sustainability and the local community at Canary Wharf. Recycling denim is a fantastic medium for seeing the world and creating a piece from the donated Swap Station clothes to be displayed in Canary Wharf is extremely exciting. I strongly encourage the public to donate any unwanted clothing and watch their items be transformed into art.”

Canary Wharf is the UK’s leading sustainable developer and the Swap Station campaign forms part of Canary Wharf’s wider Conscious Consumer initiative, which encourages visitors to live, eat and shop locally through sustainable retail choices, refillable water stations, transport links, extensive green spaces and plastic-free lunch spots.

Home to an extensive art collection and with sustainability at its core, Canary Wharf is a 24/7 city where people can work, live and thrive and enjoy all the benefits; great transport links, access to green spaces and waterside living; and a huge range of activities and amenities.

[1] Wrap, 2018

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For further information, please contact:

Press Office
Canary Wharf Group plc
T: 020 7404 5959
E: pressoffice@canarywharf.com

Notes to Editors

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 9 million square feet of mixed-use space and over 1,100 Build to Rent apartments. 

CWG is the largest sustainable developer in the UK and also excels operationally as it purchases 100% electricity from renewable sources since 2012 and zero waste to landfill since 2009. 

CWG has created a 24/7 city where people can live, work and thrive on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes’ walk.

The Company’s current £2bn construction activity and pipeline includes more than 500k sq ft NIA of commercial properties and over 2,300 new homes for sale and rent.

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