Join The Tribe: International Hotel Brand Tribe Launches its First UK Site in Canary Wharf – 01.08.22

TRIBE London Canary Wharf: an affordable design-led hotel for digital nomads and adventurous travellers

Pioneering lifestyle hotel brand TRIBE (www. has today opened ‘TRIBE London Canary Wharf’ – its eighth property, and first location for the brand in London and the UK.

TRIBE London Canary Wharf, featuring interiors by Ennismore’s design team – the visionary behind The Hoxton locations – the building considers the experience of both those staying within the hotel as well as passers-by observing the unique interiors.

TRIBE is a new type of hotel, with design driven spaces, but functional: a place to work, eat, drink, chill and socialise, it is a hotel made for modern travellers. The concept is inspired by global travel – the demand for simplicity, outstanding bedding, a comfortable sleeping experience and quality bath amenities.

TRIBE is uniquely positioned, a refreshing and new brand that challenges the status quo with a new hotel experience and is known for stylishly decorated public spaces that appeal to a cosmopolitan crowd. The sleek designs feature bespoke eye-catchers and up-to-date technology. The comfortable social hubs are user-friendly and homely at any time of the day.


TRIBE London Canary Wharf has 320 rooms set across six floors. They are split into three types: TRIBE Comfort – a smaller, well-designed 14sqm space with city views; TRIBE Comfort Atrium – a quiet and cosy, comfortable 14sqm room overlooking the hotel’s atrium; and TRIBE Comfort XL – a spacious 21sqm corner room overlooking Wood Wharf. Each room benefits from natural daylight, floor to ceiling windows, king-size beds, complimentary high-speed WIFI, stylish yet functional interiors with desks, and well-equipped bathrooms with rainfall showers. TRIBE’S bedrooms have been designed to include everything guests need and nothing they don’t — a personal sanctuary that scores high on the comfort factor and low on fussy frills.


The ground floor at TRIBE London Canary Wharf is home to the hotel’s free-flowing, 24-hour ‘Social Hub’ with spaces to suit everyone, whether guests are there to work, play, eat, meet, or just kill time. Flooded with natural light and opening up onto the hotel’s sun-soaked terrace, it’s open not only to those staying at the hotel, but inclusive to all. Comfortable and functional by design, guests can be as connected or disconnected as you like.


When on the go, TRIBE’s 24-hour Grab & Go counter offers everything to satisfy modern travellers’ needs. Welcoming all passers-by, TRIBE’s Grab & Go champions wholesome food that’s ready whenever you want it – simple, local, fresh and fast. The counter serves barista coffee and a signature menu of freshly prepared ready-to-eat meals created by the chefs at TRIBE’s in-house restaurant Feels Like June, enticing in both hotel guests, local businesses and residents alike. A selection of locally sourced artisanal drinks, pastries, snacks and more are available for guests to indulge all day and night.

For a relaxed sit-down affair, inspired by the sunny climes of California, Feels Like June is the hotel’s 200-cover all-day dining destination, serving generous plates of fresh, Europe-meets-West Coast flavours that bring a drop of coastal warmth to the city.

A bright, airy space lined with soft banquettes, lush planting and cool retro tiles, with natural textures and a green colour palette that creates a sense of bringing the outside in. From morning coffee frothed using house-made nut milks and breakfast burritos, through to an all-day menu of small plates such as a twist on the US favourite, tater tots, with a cacio e pepe filling, and mezze platters to share. Substantial mains and signature salads including the TRIBE Caesar also feature, providing the perfect spot for working lunches and leisurely dinners.

The hotel also boasts a feature oval shaped bar alongside an 80-cover terrace, welcoming summer after-work drinks and dinner al fresco with colleagues or friends. Cocktails will be shaken all evening and into the early hours while relaxed soul and funk music provides a chilled atmosphere. A creative cocktail list, including a Coconut Negroni, an Express-o Martini and a Tideline Highball on tap, sits alongside a curated wine list with a nod to the West Coast and a range of premium beers, lagers and spirits.

François Leclerc, Deputy Brand COO for TRIBE, speaking of the launch comments: “We are excited to finally bring the bold energy of the TRIBE experience to the UK, following the brand’s global success. Our vision for an intelligent, functional, design-driven hotel is a perfect fit for the dynamic Canary Wharf destination in London.”

Filipe Avillez, General Manager of TRIBE London Canary Wharf says: “The TRIBE experience is aimed to be seamlessly easy with today’s modern traveller in mind. If you’re on business arriving late, we have a quick check-in and a Grab & Go offering with freshly prepared, ready-to-eat meals created by the chefs at our in-house restaurant Feels Like June. We aspire TRIBE Canary Wharf to be a welcomed addition to the area – giving locals and guests alike a new fun and eclectic hub to base themselves from.”

Whether you’re a jet-set exec or on a leisure trip and looking for a comfortable base from which to explore London, TRIBE is the only hotel located within Canary Wharf itself. Located just a few minutes’ walk from underground, DLR and Crossrail stations, and on the doorstep of all the riverside bars, restaurants and goings-on the area has to offer.

Stuart Fyfe, Managing Director Retail Leasing at Canary Wharf Group says: “TRIBE will be a massive addition to the Canary Wharf offer, the first hotel on the Canary Wharf estate. It will also be the first lifestyle boutique hotel in the area and will bring a significant number of visitors to Canary Wharf. Ennismore has been a fantastic partner to work with through the development and preopening phases and we are all really looking forward to TRIBE opening to the public.”

As a special opening rate throughout the month of August, rooms start from £119 per night.

For further information, please contact:

Kate Downie / Marianne Lannoy

Palm PR
T: 020 7871 6733

Notes to Editors

15 Water Street
Canary Wharf
E14 9SB

020 3530 7700

About TRIBE:

From Perth to the world, the TRIBE hotels bring a bold new energy to locations across the globe. Born in Australia in 2017, as the vision of Mark and Melissa Peters, TRIBE was created in response to the knowledge that today more than ever, travellers crave design hotels at affordable prices. Defined by how people want to live and travel, TRIBE focuses on the things that really matter: intelligent, functional, design-driven hotels that give our guests everything they need and nothing they don’t. TRIBE is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

TRIBE plans to open 50 properties worldwide within the next few years. In addition to London Canary Wharf, further TRIBE openings are planned in Budapest, Belo Horizonte, Warsaw, Manchester, Riga, Lyon, Bangkok, Singapore and Milano. Several new TRIBE openings are also planned in the UK within the next few years. These include locations in Manchester as well as in Birmingham, Liverpool and Chester. François Leclerc, Deputy Brand COO for TRIBE, is looking forward to the market launch: “Especially in the United Kingdom with its long history in the upscale and luxury hotel industry, there is still room for contemporary, design hotel concepts like TRIBE.”

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 9 million square feet of mixed-use space and over 1,100 Build to Rent apartments. 

CWG is the largest sustainable developer in the UK and also excels operationally as it has purchased 100% electricity from renewable sources since 2012 and sent zero waste to landfill since 2009. 

CWG has created a 24/7 city where people can live, work and thrive on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes’ walk. 

The Company’s current £2bn construction activity and pipeline includes more than 500k square feet NIA of commercial properties and over 2,300 new homes for sale and rent.
LinkedIn: @CanaryWharfGroup
Instagram: @canarywharflondon / @eastwintergarden / @woodwharf
TikTok: @canarywharflondon
Twitter: @YourCanaryWharf / @CanaryWharfGrp / @Level39CW / @Wood_Wharf