Coffee with a Conscience – from Cameroon to Canary Wharf – 18.10.23

• Cameroonian “coffee for good” producer Amero appointed sole coffee provider to Canary Wharf residents
• Canary Wharf resident and Amero owner is a pioneer for positive change in rural Cameroon
  

Black owned “coffee for good” producer Amero is achieving real change for communities in rural Cameroon by serving up steaming cups of coffee in Canary Wharf.

Canary Wharf Group has named Amero its sole provider of coffee for both its premium for-sale buildings, One and 10 Park Drive and its build-to-rent arm Vertus, amounting to 12,000kg of coffee beans a year.  Grown in Njindoun, Cameroon and roasted in London, sales of the beans are achieving an incredible direct positive impact on the community that grows them. 

All Amero profits go towards supporting the Njindoun community of coffee farmers and their families through: Employment – employing over 700 people, half of whom are women and supporting a further 10,000 other small farms. Education – the direct impact of Canary Wharf Group’s partnership with Amero has resulted in education for 19 children, three at university level, six at high school and ten at primary school.  Healthcare – providing six beds and microscopic equipment to the main hospital in the community, with a new section planned to support the community in its fight against malaria, the biggest killer of children in Africa today.

Amero’s story began in 1960’s Cameroon when its founder, Daniel Kemdeng’s father, Djoumessi quit his job to build a 420-acre coffee farm in Njindoun – a first for Cameroonians at that time. Seeing the social and economic benefits of owning a farm, Djoumessi helped other families start coffee farming to tackle poverty and get more children into school in rural Cameroon.

In 2012, continuing his father’s legacy to reduce poverty in Cameroon, Daniel renewed the coffee trees on his family farm and revived coffee farming as a business for families in the community. Ten years, Amero set up the first factory to process coffee beans locally, ensuring fairer prices for farmers. Through fairer pay and financial support for the 10,000 people in the community and its education and medical equipment projects, Amero is driving environmental and social progress in Cameroon.

Canary Wharf Group says, “It’s been extremely rewarding to work with our Vertus resident Daniel on this project and we’re proud to be part of Amero’s journey to producing coffee with the best ethics in Cameroon. By providing farmers and workers, especially women in Cameroon, with fair pay and providing children with access to better healthcare and education, Amero is creating opportunities for more generations to thrive in Cameroon.”

Amero founder and Vertus resident Daniel Kemdeng says, “Developing Amero allowed me to carry on my father’s vision to help our local community start and sustain a livelihood for themselves. Basic needs like seeing a doctor and children going to school can become a regular reality for more people in Cameroon, thanks to companies like Canary Wharf Group helping Amero to give its coffee farmers and communities a better future.”

Amero, directly derived from the word ‘Cameroon’, produces ethically grown 100% organic Arabica coffee on its farms in rural Cameroon, a central African country.

ENDS

For further information, please contact:

Amero
E: media@amero-act.com