As lockdown lifts and the festive season is upon us, those in search of a perfect gift with stylish wrapping to match need look no further than Canary Wharf as it launches a free, sustainable gift-wrapping service. Those who purchase a gift from one of the Estate’s many shops will have the opportunity to have it beautifully wrapped by The Fabric Wrapping Co.; experts in beautiful, eco-friendly and re-usable fabric gift wrapping.
Shoppers can make use of the bespoke service free of charge when spending £50 or more* across any of the stores at Canary Wharf, for five days this December. Located in Jubilee Place Lower Mall, The Fabric Wrapping Co. uses Furoshiki – the Japanese art of fabric wrapping – and shoppers will be able to choose from an array of carefully curated vintage scarves as a sustainable alternative to paper. The service injects a bold twist on everyday wrapping with the help of the elegant vintage scarves, which can then serve to re-wrap other presents, or become gifts themselves.
Each day, a select number of lucky customers will be chosen at random to receive a surprise upgrade of their wrapping service – from the addition of luxe ribbons or bamboo handles which allow the wrapped gift to be turned into a fabric gift bag.
Shoppers simply need to drop off the gift they would like wrapped and leave it to the professionals, whilst continuing their shopping spree or relaxing at one of the many restaurants and bars on the Estate. For visitors making their way back onto the Estate, full social distancing measures have been put in place to make it accessible and safe.
The partnership with the Fabric Wrapping Co. is part of Canary Wharf’s ongoing sustainability efforts and aims to encourage consumers to be more mindful this Christmas. In fact, Brits use the equivalent of 50,000 trees in wrapping paper every year and most is designed for single use**. The pop-up hopes to inspire shoppers to adopt sustainable, yet chic wrapping for their gifts this festive season.
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*The service is limited to one gift per person and must not exceed a value of £250. Proof of purchase will be required to be eligible for the service and is available while stocks last.
For further information, please contact:
Canary Wharf Group plc
T: 020 7418 2166