For immediate release – all media

12 June 2012

The GE Canary Wharf Triathlon will play host to top elite athletes including 2011 winner Erin Densham and European Junior champion Georgie Taylor-Brown on the evening of Thursday 28 June in the iconic Canary Wharf, just one month before the East End hosts the greatest sporting event in the world.

A selection of the world’s best elite triathletes will take on a Super-Sprint eliminator in what promises to be a high-octane spectacle around the iconic Canary Wharf, London’s premier business and shopping district, on. Through a series of fast-paced 30 minute heats, consisting of a 400m swim, 10km bike and 2km run, 50 starters will be cut to 20 finalists competing for the men’s and women’s titles.

Australian Densham is no stranger to the event, having won the inaugural GE Canary Wharf Triathlon last year, seeing off British duo, overall Super Series winner Jodie Stimpson and Hollie Avil in a nail-biting finale. And 27-year-old Densham, who harbours hopes of competing at the London 2012 Olympic Games, admits she’s desperate to repeat her winning feats this time around in an event she considers truly “unique”. The New South Wales athlete said: “I’m thrilled to be once again competing at the GE Canary Wharf Triathlon. It’s a fantastic event and one that I really look forward to.”

“With the event being held in the heart of London’s financial district gives it a very special distinction. I’m sure everyone who attended, watched or took part last year will agree with me when I say it’s a wonderful experience and very unique.”

Also in the star-studded line-up is British triathlon starlet Georgia Taylor-Brown, a member of the British Triathlon World Class Performance National Squad.

Just two months ago, the 18-year-old won the European Junior Triathlon title in Eilat, having previously won two silver meadals at the ETU Triathlon Junior European Cup events in 2011.

And Taylor-Brown admits she cannot wait to line up against one her heroes, Densham, and says the event is an invaluable experience as she looks to establish herself in the world’s elite.

Taylor-Brown said: “I’m really looking forward to competing at the GE Canary Wharf Triathlon.
“I can imagine the field this year will be exceptionally strong, what with the Olympics just around the corner, so it’ll be a great opportunity to have a hit out on a different kind of race format and hopefully finish up with a good result”
“Competing against the likes of Erin Densham will be strange but strangely exciting, being able to compete alongside the best in the business is what we aim for and having that opportunity in front of a big crowd makes it even more exciting!

British terrestrial broadcaster Channel 4 has confirmed it will screen highlights of the race in two half hour specials, which will be available in high definition for the first time this year. Highlights for the women’s race will air on July 14 and on July 21 for the men’s race.

For more information about the British Triathlon Super Series visit


For more details please contact:
The GE Canary Wharf Triathlon: Nick Hartwell 07748182194 / E:
British Triathlon: Tom Goldspink 07795 415452/

Notes to editors:
The British Triathlon Super Series creates a world-class environment for domestic and international competitors, providing a high profile shop window for Triathlon in the UK. The Series aims to raise awareness and encourage participation in the fast-moving, dynamic and modern sport of triathlon in the build up to the Olympic Triathlon events at the London 2012 Olympic Games on 4 and 7 August.

The British Triathlon Super Series elite events:
9 June 2012 – GE Blenheim Triathlon – Oxfordshire
17 June 2012 – Toshiba Windsor Triathlon – Windsor, Berkshire
28 June 2012 – GE Canary Wharf Triathlon – Canary Wharf, London
2 September 2012 – GE Strathclyde Park Triathlon – Strathclyde Park, Scotland
23 September 2012 – Virgin Active London Triathlon – Docklands, Scotland

About British Triathlon
British Triathlon is the National Governing Body for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain, responsible for raising profile and delivering elite performance of the sport. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.

Great Britain boasts 13 current world champions amongst a strong squad of world ranked elite triathletes, alongside emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build up to the Rio 2016 Paralympic Games.

There are over 700 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.

British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Tata Steel is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon.

GE is the Elite Partner of the GE Great Britain Triathlon Team and the performance pathways in the run up to the 2012 Olympic Games.

British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at

Visit for downloadable image galleries, detailed athlete profiles, results, stats and information.

About GE
GE and British Triathlon
GE, one of the worldwide sponsors of the London 2012 Olympic Games, is the Elite Partner of the British Triathlon team, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. GE is also supporting British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.
As part of the partnership GE is working with British Triathlon to identify ways to support the 50-strong team of athletes – which includes current World Champions Alistair and Jonathan Brownlee, and Helen Jenkins.

In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games.

GE and the Olympics
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes.
For more information, visit
Follow us at facebook/GEtriathlon or @ge_triathlon

About Canary Wharf Arts & Events
The Canary Wharf Arts & Events team produces and facilitates more than 100 events each year, many of which are world-class and premieres. The majority of these events are free and enjoyed by those who work at Canary Wharf, the surrounding community and visitors. Its diverse programme ranges from music concerts, comedy nights, film seasons, outdoor festivals and dance performances to street theatre, sporting events, charity initiatives, theatre shows and art exhibitions.

Canary Wharf Arts & Events is part of Canary Wharf Group plc.

About Canary Wharf Group plc
Canary Wharf Group has achieved one of the greatest feats of civic transformation – an iconic urban regeneration, designing and constructing over 15 million square feet of office and retail space across its 97 acre East London Estate.

There are more than 200 shops, bars and restaurants at Canary Wharf. Recent fashion openings include Tiffany & Co., Jaeger and Hackett. Seven new bars and restaurants have opened in the past 18 months to critical acclaim, creating over 400 jobs.

Canary Wharf’s world-class Arts & Events programme includes over 100 events each year. 20% of the Estate is landscaped parks, plazas and walkways with over 1,000 trees, 88 floral species and each year 70,000 seasonal plants are planted.

Canary Wharf also has one of Britain’s highest concentrations of ‘green’ roofs, reducing energy use and encouraging biodiversity. CWG has been named one of the Sunday Times Best Green Companies in Britain for the past three years.
95,000 people work at Canary Wharf, with the population projected to double by 2025.

Canary Wharf Group plc (CWG) is an integrated property development, investment and management group of companies.