MEDIA RELEASE 21 June 2012
Sports ‘Congestion-Buster’ Launched at Canary Wharf
Canary Wharf Group is launching a new free fitness challenge to help alleviate congestion on public transport and the roads this summer, while raising money for charity and improving sports participation.
The Group, in conjunction with GE and British Triathlon, is introducing the Canary Wharf Triathlon Challenge, a free online fitness programme that allows people to log their weekly running, cycling or swimming distances online at www.canarywharftrichallenge.co.uk.
The Challenge runs from today until 19 August, with participants entering weekly prize draws and receiving tips and encouragement from coaches and triathletes. Live online leader boards for individuals, companies and teams within companies aims to draw on the competitive instincts of London’s amateur athletes.
The Group also hopes to use the Challenge to convince more Canary Wharf workers to run or cycle to work during summer 2012, especially now the Barclays Cycle Hire Scheme is extended eastwards with over 300 docking stations at Canary Wharf. These complement the nearly 2,000 ‘ordinary’ bike racks that Canary Wharf Group will have in place during the London 2012 Games.
Canary Wharf Group will donate 2p for every kilometre logged to the Shadwell Basin Outdoor Activity Centre, a local Tower Hamlets charity which provides affordable outdoor pursuits and sporting facilities for young people in Tower Hamlets. Canary Wharf Group’s maximum donation is £7,500.
“The Challenge aims to harness the thousands of active Canary Wharfers for a good cause,” says Howard Dawber, Strategic Advisor at Canary Wharf Group plc.
“We are looking for people who regularly run, cycle or swim, or those who would like to start. You don’t have to be an elite athlete; even people transiting to work or the shops on the Barclays Cycle hire are getting into the spirit. Not only will it get people fitter, it will raise money for charity and help people to enjoy the summer more through reduced congestion. Everyone wins.”
Mark Evers, Director of Games Transport at TfL, said: “This Challenge is a great example of the innovative and engaging ways that businesses are preparing for the Games. Not only will it benefit employees’ health and wellbeing, it will also help them to avoid the crowds at Canary Wharf Underground and DLR station – one of the key transport hotspots during the Games.”
The Canary Wharf Triathlon Challenge coincides with the GE Canary Wharf Triathlon on 28 June, which will feature some of the world’s best women and men Olympian athletes going head to head in free-to-view world-class triathlon racing around the streets and skyscrapers of Canary Wharf. Triathlon is also one of the few free-to-view sports during the Olympic Games, with much of Hyde Park open and un-ticketed during the events. The women’s triathlon takes place on Saturday 4 August at 9am, and the men’s event is on Tuesday 7 August at 11.30am.
The Canary Wharf Triathlon Challenge is the latest in a series of initiatives put in place by Canary Wharf Group, working with TfL and tenants, to keep the famous business and shopping district open for business during the London 2012 Games. Additional trains, boats and bikes; containers for non perishable deliveries; amended construction and delivery timetables and encouraging transport commutes outside peak times are among the initiatives to ensure that Canary Wharf is fully functional despite being within three miles of 20 Olympic venues.
For further information, please contact:
Canary Wharf Group plc
T: 020 7418 2326
M: 07779 888 075
Rosie Kempson/Clarissa Knox
The Communication Group
T: 020 7630 1411
Canary Wharf Triathlon Challenge
Sign up for free at www.canarywharftrichallenge.co.uk
Once registered you will receive a password which will allow you to start logging your distances.
GE Canary Wharf Triathlon
Thursday 28 June 2012
Throughout Canary Wharf
Visit britishtriathlonsuperseries.com for more information
NOTES TO EDITORS:
About Canary Wharf Arts & Events
The Canary Wharf Arts & Events team produces and facilitates more than 100 events each year, many of which are world-class and premieres. The majority of these events are free and enjoyed by those who work at Canary Wharf, the surrounding community and visitors.
Its diverse programme ranges from music concerts, comedy nights, film seasons, outdoor festivals and dance performances to street theatre, sporting events, charity initiatives, theatre shows and art exhibitions.
For more information visit www.canarywharf.com or contact firstname.lastname@example.org
About Canary Wharf Group plc
Canary Wharf Group plc has achieved one of the greatest feats of civic transformation – an iconic urban regeneration, designing and constructing over 15 million square feet of office and retail space across its 97 acre East London Estate.
There are more than 200 shops, bars and restaurants at Canary Wharf. Recent fashion openings include Tiffany & Co., Jaeger and Hackett. 10 new bars and restaurants have opened in the past three years to critical acclaim, creating hundreds of new jobs.
Canary Wharf’s world-class Arts & Events programme includes over 100 events each year and more than 60 art works by 45 artists and designers is found throughout the Estate. Temporary art exhibitions run throughout the year, with recent exhibitors including Peter Randall-Page, Phillip King and Phyllida Barlow.
Canary Wharf Group won the Christie’s Award for Best Corporate Art Collection and Programme at the International Art and Work Awards in November 2010, beating entries from around the world.
20% of the Estate is landscaped parks, plazas and walkways with over 1,000 trees, 88 floral species and each year 70,000 seasonal plants are planted.
Canary Wharf also has one of Britain’s highest concentrations of ‘green’ roofs, reducing energy use and encouraging biodiversity. CWG has been named one of the Sunday Times Best Green Companies in Britain for the past three years.
100,000 people work at Canary Wharf, with the population projected to double by 2025.
Canary Wharf Group plc (CWG) is an integrated property development, investment and management group of companies.