Thursday 17 September 2015 – Media Release
First Properties in Southbank Place Development Go On Sale
- One York Square apartments made available to the public
- Over 3,000 pre-registrations lead to predictions of strong sales
- Prices start at £540,000 for studio apartments
This morning prospective buyers are making their way to County Hall to purchase the first apartments to go on sale in London’s most anticipated residential development, Southbank Place.
Over 3,000 people have pre-registered their interest in the development since the end of July, which will offer up to 877 apartments when completed. One York Square is the first residential building to be launched in the scheme from joint developers Canary Wharf Group and Qatari Diar on the 5.25 acre Shell Centre site on the capital’s South Bank.
One York Square is the product of a collaboration between architects Squire and Partners and interior designers Johnson Naylor, offering 199 well designed apartments – the majority enjoying dual aspect living rooms and stunning views across London. The prices for the apartments start at £540,000 for a studio, £685,000 for a one bedroom, and £1,000,000 for a two bedroom apartment.
Southbank Place is being launched from the development’s prestigious marketing suite in the Grade II listed County Hall building, which sits close to the Shell Centre. Formerly the office of Greater London Council leader Ken Livingstone and later the headquarters of The Diana, Princess of Wales Memorial Fund, the suite has been painstakingly refurbished by renowned interior designers Goddard Littlefair.
Commenting on today’s launch, Richard Oakes, Sales & Marketing Director, Europe, Qatari Diar Real Estate Investment Company said: “It is incredibly satisfying to see the sales of our prestigious development begin. This is the first step towards the creation of a new community which will not only draw from the existing vibrancy of the area, but will add to it with green spaces, affordable homes, and office and retail spaces to provide new jobs.
We are proud to be creating a new destination within an established cultural centre, and the interest which has been shown by prospective buyers for today’s launch demonstrates how their desire to become part of the future of the vibrant South Bank area.”
Canary Wharf Group’s Head of Residential Sales, Brian De’ath added: “For some time we have worked closely on the development of this project with growing excitement, and it is not surprising that the collaboration between internationally admired architects and designers is catching the attention of potential homeowners.
Not only will buyers have the chance to live in one of London’s most anticipated and desirable residential developments, but from today they will become a part of the next generation of the South Bank, one of London’s most beloved and culturally rich destinations.”
Those seeking information about the development or wishing to view the marketing suite can visit www.southbank-place.com or call 020 7001 3600.
For further media enquiries, please contact:
Canary Wharf Group plc
T: 020 7418 2000
Notes to editors
About Southbank Place
Southbank Place is being developed by Braeburn Estates, a joint venture between Canary Wharf Group plc and Qatari Diar Real Estate Investment Company.
About Canary Wharf Group
Canary Wharf Group plc is an iconic London real estate business which has overseen the largest urban regeneration project ever undertaken in Europe. The Group design, build and manage a unique set of assets to serve local and international companies, renowned retailers and some of the UK’s most exciting technology start-ups.
Canary Wharf Group is a wholly owned joint venture between Brookfield Property Partners and the Qatar Investment Authority, two of the world’s largest commercial real estate and fund companies. The Group was acquired in March 2015 and as part of this process, Songbird, the former majority owner of Canary Wharf Group, delisted from the London Stock Exchange’s Alternative Investment Market.
About Qatari Diar
Qatari Diar Real Estate Investment Company is wholly owned by the Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, and was established to co-ordinate the country’s real estate development priorities. The company is currently involved in more than 39 signature projects in more than 21 countries around the world with a combined value of over $ 35bn.
With a significant UK presence Qatari Diar boasts key projects including Chelsea Barracks, comprising a rare collection of apartments in Belgravia, and East Village, a joint venture with Delancey, offering 1,439 private residential apartments for rent.
Qatari Diar has also recently acquired the US embassy’s Chancery Building, at 24-31 Grosvenor Square, broadening Qatari Diar’s already impressive estate portfolio in London.