Wednesday 14 February 2018 – Media Release
East Wintergarden Brought to Life Through 360 Degree Virtual Reality
Canary Wharf’s iconic East Wintergarden will be unveiling its 360 degree virtual reality venue tour at the BNC show on the 14th February.
Adding to its already state-of-the-art technology offering, the tour has been created as part the venue’s desire to reach more clients, including international organisations looking to make the most of the venue’s superb travel connections.
With its 27-metre-high arched roof and glass exterior, the East Wintergarden is the perfect subject for a virtual tour. Nestled among the distinctive towers of Canary Wharf, the East Wintergarden is a blank canvas events venue right in the heart of London’s most celebrated Estate. A perfect venue for an array of events from conferences, meetings and awards to receptions, corporate parties and weddings. The virtual reality tour will allow the unique and inspiring nature of the venue to shine through to potential clients, providing them with a sense of drama and excitement.
“We are very lucky, the East Wintergarden is truly special, and a VR tour gives us the opportunity to show off everything the venue has to offer,” comments Joanne Taylor, Head of Group Events at the East Wintergarden. “In particular we wanted the tour to showcase how diverse we are as a venue – and the VR tour really delivers. Through the VR headset, viewers can experience the grandeur of the venue as well as its capacity to deliver on events ranging from simple meetings to full scale, production heavy awards and galas.”
East Wintergarden is using the VR tour at BNC on the 14th February to show organisers, particularly new clients, what makes the venue special. The VR tour will also act as a key marketing tool in the venue’s overseas marketing strategy, allowing potential clients an in-depth view of the property without the need to travel. Such international clients are a growing market for East Wintergarden due to its proximity to London City Airport as well as the many international businesses with offices in Canary Wharf.
Joanne concludes: “Clients are busy people; we recognise they cannot possibly hope to see every venue, which is why we want to bring our venue to them. Twenty years ago that meant a brochure, ten years ago it was a good website but VR has changed those needs again. People want to use as many of their senses as possible when it comes to a venue tour, whilst a site visit is obviously the perfect solution – VR is a close second.”
For more information about the East Wintergarden, please visit: www.canarywharf.com
For further information, please contact:
Canary Wharf Group plc
T: 020 7418 2166
About Canary Wharf Group
Canary Wharf Group plc has overseen the largest urban regeneration project ever undertaken in Europe, designing and building more than 16.5 million sq ft of London real estate, which now houses local and international companies and renowned retailers.
The Canary Wharf Estate is a major retail destination comprising around 1m sq ft across five shopping malls, including the award-winning leisure development, Crossrail Place, housing one of London’s most stunning roof gardens. It also has world-class, year-round arts and events programme offering over 200 diverse and culturally inspiring events performed throughout the Estate.
Canary Wharf Group is a wholly owned joint venture between Brookfield Property Partners and the Qatar Investment Authority.