Canary Wharf to reap rewards from O2 Wifi network
Wednesday 12 June 2013 – Media Release
Canary Wharf to reap rewards from O2 Wifi network
O2 Wifi to revolutionise internet usage at London’s most vibrant business and shopping district Brings major boost to Canary Wharf’s digital connectivity and growing status as a leading technology hub Advanced retail technology capability introduced throughout Canary Wharf’s thriving shopping malls 1.2 million prospective customers expected every week
O2 and Canary Wharf Group have today announced that they will be bringing the operator’s market changing O2 Wifi service to Canary Wharf, one of the world’s premier business and shopping districts.
Installed by the end of summer 2013, O2’s Wifi service will benefit the 100,000-strong business community at Canary Wharf, home to some of the world’s leading professional services, financial, technology, media and telecommunications firms, and thousands more visiting the cafes, shops, bars and restaurants in the evenings and weekends.
The installation of fast, free, reliable and simple to use wifi, which is available to everyone regardless of network, will act as a further draw for its growing cluster of technology startups and help continue Canary Wharf’s role as a major driver of London’s digital economy.
Wifi services are crucial to the development of creative working practices such as collaborative offsite working in more informal environments. O2 Wifi will be accessible to anyone, in all public area areas including Canary Wharf’s four shopping malls, housing over 240 cafés, bars, restaurants and top retailers, and the 20 acres of outdoor parks and plazas.
The demographics of Canary Wharf’s visitors are incredibly valuable to retailers and advertisers – 48% own shares and 60% have a salary over £60k per annum*. O2 Wifi gives retailers and advertisers a unique platform to engage with workers and visitors and enhance the customer experience through branded landing pages and content, providing relevant and timely offers to reward loyalty.
The area boasts a packed programme of outdoor performing arts and events throughout the year, giving people the opportunity to connect using O2 Wifi to share their experiences with family and friends. Unlike other providers, O2 Wifi automatically connects all registered users so shoppers, visitors, residents and workers will only ever have to sign up once to get online.
The announcement follows last year’s deal where O2 Wifi brought free internet to millions of residents and visitors in central London by launching Europe’s largest free wifi zone across the boroughs of Westminster and Kensington and Chelsea in time for the Olympics.
Gavin Franks, Managing Director for O2 Wifi said: “This ground-breaking deal builds on the successful deployment of wifi across central London and will see us deliver high-quality, free connectivity to the UK’s busiest business district.”
“We understand that access to free public wifi is becoming a right rather than a privilege and nowhere is the demand greater than in Canary Wharf where big business deals are being struck every day, often away from the office and on the move.”
“In addition, we’re offering a unique platform for brands and advertisers to engage and deepen the relationship with the hundreds of thousands of visitors and workers that pass through each week.”
Sir George Iacobescu, Chairman and Chief Executive, Canary Wharf Group, said: “Transport and digital connectivity puts Canary Wharf at the heart of modern London. The built environment here is amongst the most technologically advanced in the capital and the installation of wifi is a natural next step.”
“We’re pleased to partner with O2 Wifi to provide free accessible wifi to workers and visitors at Canary Wharf.”
“Our shopping malls are 100% let and amongst the most successful in London, featuring a broad spectrum of luxury brands and high street favourites. This makes them an extremely popular choice for retailers to integrate the latest technological advances for shopping destinations.”
Since launching just over two years ago O2 Wifi has added over 8,000 hotspots and six million customers to the service, making it the fastest growing wifi operator in the country**.
The state of the art hotspot network is widely available across thousands of venues nationwide including McDonald’s, Debenhams, Costa Coffee, House of Fraser, Fullers and Mitchells & Butlers pubs.
*Source – Canary Wharf Media
** Fastest growing wifi network as measured by growth in registered users
For more information, go to www.o2wifi.co.uk
O2 Press Office contacts
T: +44 (0)1753 565656
All O2 news release can be accessed at our website: www.o2.co.uk/news
NOTES TO EDITORS:
O2 is the commercial brand of Telefónica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. O2 has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefónica UK Limited is part of Telefónica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefónica SA.
About Canary Wharf
Canary Wharf Group plc is an integrated property development, investment and management group of companies. It is the owner and developer of Canary Wharf, which has a working population of 100,000 people in a diverse range of sectors. It has paved the way for the regeneration of London’s Docklands and one in five Canary Wharf workers now lives in a local East London borough. It has helped London and the City consolidate its position at the centre of the business world.
The Group has plans in place to continue to develop Canary Wharf in the coming years. This will be in parallel with other central London developments such as the Shell Centre on the South Bank (in a joint venture with Qatari Diar) and 20 Fenchurch Street in the City of London (in a joint venture with Land Securities). The Group is currently constructing the Canary Wharf Crossrail station ahead of schedule and on budget, which received the Crossrail tunnel boring machines this month.
LinkedIn — Wired Wharf: http://www.linkedin.com/profile/view?id=190607602&trk=tab_pro
The Canary Wharf technology, media and telecommunications (TMT) community
TMT sector occupiers already employ 7,000 at Canary Wharf and range from innovative financial technology companies and IT consultancy businesses, to advertising and media groups and business information providers. TMT companies at Canary Wharf include:
Thomson Reuters Trinity Mirror
Oracle Financial Services Instinet 3i Infotech
China Unicomm Interquest
McGraw Hill Ricoh UK
Ogilvy & Mather The Economist Group
In March 2013, Level39 was officially opened at One Canada Square, Canary Wharf. Level 39 is Europe’s largest accelerator space for financial, retail and future city technologies. Canary Wharf Group also recently launched Wired Wharf, a social network for the technology, media and telecomms community in Canary Wharf and beyond. Canary Wharf is an excellent place to base a technology, media and telecommunications business because of access to talent, investment, customers; the ability to build bespoke office space and the quality of infrastructure, environment and lifestyle.
LinkedIn — Wired Wharf Community: http://linkd.in/Mb5dzS