Tuesday 15 January 2019 – Media Release
Canary Wharf Group Welcomes Profit With Purpose Restaurant and Food Brand Farmstand to the Canary Wharf Estate
● Multiple award-winning Covent Garden restaurant, food, beverage and ecommerce brand Farmstand selects Canary Wharf for its second bricks & mortar location in London
● Launching in late February 2019 in Cabot Place, Farmstand will bring its unique mix of positively plant-powered food, ethical-trade coffee, organic wine, seasonal beer and ground-breaking approach to sustainability to the ever expanding Canary Wharf estate
● Farmstand continues to invest in physical locations to create an offline experience to further build its brand
Farmstand has announced the opening of its second bricks & mortar location in Cabot Place located in the heart of Canary Wharf. It is scheduled to open in late February 2019.
”Eating a plant-powered diet increase your chances of living a happy, active life,”’ explains cancer-survivor and Farmstand founder, Steven Novick. “And despite the fact that food has never been easier to find, order or have delivered; most people simply don’t have access to convenient, affordable and legitimately healthy, plant-based food. We’re changing that.”
The restaurant, located at 390 Cabot Place will be open seven days a week for breakfast, lunch, dinner, ethical-trade coffee, organic wine, seasonal beer and always free filtered water – Farmstand has never sold single use plastic water bottles and never will.
The menu, which is 80% plant-based, 5% sustainable fish and 15% ethical meat, will offer food that is high in nutritional value and low in environmental impact; to eat in, take away and for catering. Farmstand’s menu is based on the diet their Founder has been following since he had cancer which he believes was vital to improving his health.
Stuart Fyfe, Head of Retail Leasing, Canary Wharf Group, says: “We are delighted to be bringing the Farmstand offering to Canary Wharf. We appreciate their ethos and their values align with ours as well. Selecting them to be part of the Canary Wharf estate gives customers more choice and more options for vegan and vegetarian options as part of their everyday diet. The highly anticipated opening will be welcomed by our local residents, visitors and workers as well as Farmstand’s loyal customers.”
Farmstand is renowned for the high quality and freshness of their food, with every dish made from scratch by the Farmstand team using only seasonal ingredients sourced from UK-based ethical suppliers. It is also free from dairy, added sugar and artificial ingredients – no other restaurant or food brand globally does what Farmstand does.
The approximate 1000 square foot restaurant has been designed by a well-respected UK interior designer. It will feature Farmstand’s well-known greenhouse wall of natural plants “bringing the outdoors in” as well as a variety of colours and textures that also tell the story of local Milwaukee farm stands – the hometown of the Founder which is where the brand derives its name. Sustainable design elements include: reclaimed timber panelling, upcycled white marble table tops, and a specially commissioned illustrated feature wall.
The seasonally-changing, all-day menu (which also has weekly specials and also organic wine seasonal beer and bubbles from midday) will feature Farmstand’s: (i) Signature Boxes (protein + grain + veg), with dishes such as its highly popular (and often copied) Harissa Chicken, Spicy Beef, Poached River Trout, Chana Masala, Vegan Portuguese Stew; (ii) Bowl Food with dishes like Cashew Mac, Red Lentil Dal, Chicken Noodle Laksa; (iii) Wraps including Roasted Aubergine & Salsa, Fish Tacos, Meatballs, Spinach & Hummus; (iv) Soups including Spiced Cauliflower and Bone Broth; and (v) Salads like Berbere Vegetables & Beets and Quinoa & Harissa Cauliflower.
Notes to Editors:
Farmstand is on a mission to feed the world plants. Founded in January 2016 by cancer-survivor and e-commerce entrepreneur, Steven Novick, Farmstand is a Covent Garden-based profit with purpose restaurant, food, beverage and ecommerce brand. It has been profiled in major newspaper and magazine publications including Vogue magazine and The Telegraph and also won multiple industry awards for its food and sustainability including being named a top 2 most sustainable food service business in Europe in 2017 and 2018 by the Sustainable Restaurant Association.
Farmstand’s menu is based on the diet their Founder has been following since he had cancer which he believes was vital to improving his health. The seasonally-changing, all-day menu is 80% plant-based, 5% sustainable fish and 15% ethical meat and also 100% free from added sugar, dairy and artificial ingredients. Farmstand also offers ethical-trade coffee, organic wine and seasonal beer.
Farmstand currently operates two flagship restaurants in Covent Garden and Canary Wharf in late February 2019, and several cafes inside corporates across London. Farmstand also has a central kitchen in Deptford which is also a test kitchen for up and coming cooks and chefs from around the world. Farmstand partners with businesses and uses physical locations and technology to convert offline customers into online buyers.
Headquartered in London’s Covent Garden, Farmstand has 29 team members (over 50% are women), has raised over $6M including $3M in June 2018 in a record-breaking venture capital financing round and is majority-owned by the Founder and his team who are all shareholders.
About Canary Wharf Group:
Canary Wharf Group plc has overseen the largest urban regeneration project ever undertaken in Europe, designing and building more than 16.5m sq ft of London real estate, which now houses local and international companies and renowned retailers.
The Canary Wharf Estate is a major retail destination comprising around 1m sq ft across five shopping malls, including the award-winning leisure development, Crossrail Place, housing one of London’s most stunning roof gardens. It also has world-class, year-round arts and events programme offering over 200 diverse and culturally inspiring events performed throughout the Estate.
Canary Wharf Group is a wholly owned joint venture between Brookfield Property Partners and the Qatar Investment Authority.