Nigel Mansell OBE, President of UK Youth, launches extreme cycle challenge at the UK’s biggest free to visit motor show event

Motorexpo organisers have today announced that UK Youth have been confirmed as the official youth charity partner of the 2010 Canary Wharf London Motorexpo.

Although not a household name, UK Youth’s work with young people throughout the UK is recognized by experts as ‘second to none’, with their focus being to support young people – often from some of the most disadvantaged communities – and help them to raise their aspirations, realise their potential and have their many achievements recognized. UK Youth’s work currently supports over 750,000 young people aged 14 to 25, 40,000 volunteers and part-time youth workers and in excess of 7,000 youth clubs, Bike Clubs, youth groups and projects.

UK Youth President, Nigel Mansell OBE, decided that as 2010 marks the 100th year of the charity, he wanted to do something momentous to support the centenary campaign ‘Positive About Youth’, www.positiveaboutyouth.org, which challenges the negative perception of young people that is all too prevalent across society and in the media. Having flown from practice for the 24hr Le Mans to attend the opening of Motorexpo on the7th June, after being given special dispensation to do so by the Le Mans stewards, Nigel will use Motorexpo as the platform to promote the launch of his extreme cycle challenge, which will see him, along with his sons Leo and Gregg, together with Magnus Backstedt, the former Tour de France racer, attempt a 1,200 mile ride around Britain in just 13 days from the 22nd July to the 3rd August this year.

To put the challenge into perspective – the Tour de France combined is 2,200 miles, which the riders do in 21 days AND take a two day rest in the middle! This is therefore not your normal sponsored bike ride. This is a challenge Nigel has set himself to bring to the public’s attention the work of UK Youth and to launch their ‘Positive About Youth’ campaign and it is a challenge he has undertaken with familiar guile and determination – despite a back he has broken three times, numerous breaks to hands, feet and legs, and doctors advising him strongly not to undertake.

To highlight the launch and UK Youth’s activities at Motorexpo, Nigel is inviting the public to attend a ‘Question time with Nigel Mansell’, along with a number of surprise guests, which will take place within the Clifford Chance auditorium at midday on the opening day of this year’s Canary Wharf London Motorexpo. During the session, Nigel will be open to questions from the audience on his racing career, preparing for Le Mans and why he is taking up the challenge to get us all to be more ‘Positive about Youth’. Immediately after there will be a buffet luncheon for all attendees. Tickets are £25.00 each including lunch and can be obtained by emailing audience@ukyouth.org .

Nigel said “I am delighted that UK Youth has been selected as Motorexpo’s youth charity, and I am looking forward to working with the team to showcase our work and activities in this our centenary year. Motorexpo is the ideal venue for us to launch our Cycle Challenge and I am very grateful for the support of everyone involved”.

Graeme Carver, Motorexpo CEO added “We are delighted to welcome UK Youth as our dedicated youth charity partner for the 2010 Canary Wharf London Motorexpo and look forward to working with Nigel and the rest of his team to raise much needed awareness of the excellent work this charity undertakes. Our audience have always been great supporters of our charity partners and I am certain that in 2010, we will once again witness their superb generosity over the course of Motorexpo week”.

To support Nigel and UK Youth please text YOUTH to 84025.

Text donations cost £1.50 plus your standard operator charge for one text. A minimum of £0.81 from each text message will be donated to UK Youth. You must be over 16 and have the bill payer’s permission to make a text donation. For info contact: 01425 67510

London Motorexpo

The 2010 Canary Wharf London Motorexpo will be open from Monday 7th to Saturday 12th June from 10am to 6pm and on Sunday 13th June from 11am to 5pm. The event is entirely free for the public to attend and copies of The Directory 2010, the official Motorexpo show guide, are available for free on arrival while stocks last.

Press accreditation is not required to visit the Motorexpo however all commercial filming and photography will need to be approved prior to commencement. Failure to do so could result in confiscation of equipment and film/images. Please email press@motorexpo.com to arrange permissions and press passes.

Any use of the attached Nigel Mansell image must be accompanied by the following image credit: Image courtesy of Sutton Images ©

For further information please contact:

Chris Coleman-Brown, Motorexpo Marketing & PR
DIRECT:        +44 (0) 1225 473 095
MOBILE:         +44 (0) 7730 EMAIL:        Chriscb@motorexpo.com
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EMAIL:        Chriscb@motorexpo.com