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Thursday 17 March 2016 – Media Release

Raise Your ‘Art’ Rate for Sport Relief at Canary Wharf, in Association with Fitbit

Until Sunday 20th March, Canary Wharf Group will be encouraging visitors to step up to the plate for Sport Relief, in association with Fitbit, to fundraise for those living unimaginably tough lives across the world. With the use of a specially commissioned art map, designed by illustrator Jo Bird, visitors to the Estate will be able to pass by many pieces of public art, whilst clocking up 5,000 steps along the way.

canary-wharf-arts-events-sport-relief-13-741x417With over 1,000 events taking place up and down the country for Sport Relief, Canary Wharf has partnered with Fitbit, the world leader in tracking everyday health and fitness. Canary Wharf Group will be running a competition* on social media, asking participants to tweet a ‘selfie’ with one of the 12 pieces of art included on the map to @yourcanarywharf with the hashtag #SportReliefCW16, for the chance to win a state of the art Fitbit. As an official partner, Fitbit will also be donating a percentage of sales from selected products towards Sport Relief.

Camille Waxer, Managing Director – Retail & Chief Administrative Officer said: “Sport Relief is all about bringing the community together and fundraising for those in need. By taking the literal step to fundraise for a fantastic charity in sight of our wonderful pieces of public art, each participant and donation will be making a real difference.”

Gareth Jones, VP and General Manager for Fitbit EMEA said: “It’s great to see Canary Wharf actively encouraging those visiting, working and living nearby to ‘walk’ for Sport Relief. Whether on your way to work or at the weekend, taking a tour of the Estate and the art is a great way to enjoy the surrounding area and increase your steps in the process.”

If you’ve yet to see our pieces of public art, why not use the Canary Wharf Walk of Art Map and follow these steps for Sport Relief:

  1. Bob Allen – ‘It Takes Two’, Canada Square Park to 2. Igor Mitoraj – ‘Centauro’, Montgomery Square
  2. Igor Mitoraj – ‘Centauro’, Montgomery Square to 3. Nigel Ross – ‘Cross Way’, Montgomery Square
  3. Nigel Ross – ‘Cross Way’, Montgomery Square to 4. Igor Mitoraj – ‘Testa Addormentata’, Bank Street
  4. Igor Mitoraj – ‘Testa Addormentata’, Bank Street to 5.Charles Hadcock – ‘Torsion II’, Bank Street
  5. Charles Hadcock – ‘Torsion II’, Bank Street to 6. Konstantin Grcic – ‘Six Public Clocks’, Reuters Plaza
  6. Konstantin Grcic – ‘Six Public Clocks’, Reuters Plaza to 7. Giles Penny – ‘Two Men on a Bench’, Cubitt Steps
  7. Giles Penny – ‘Two Men on a Bench’, Cubitt Steps to 8. Hugh Chapman – ‘Growth Form 2012’, Westferry Circus
  8. Hugh Chapman – ‘Growth Form 2012’, Westferry Circus to 9. Giles Penny – ‘Man with Arms Open’, West India Avenue
  9. Giles Penny – ‘Man with Arms Open’, West India Avenue to 10. Lynn Chadwick – ‘Couple on Seat’, Cabot Square
  10. Lynn Chadwick – ‘Couple on Seat’, Cabot Square to 11. Jon Buck – ‘Returning to Embrace’, 10 Cabot Square
  11. Jon Buck – ‘Returning to Embrace’, 10 Cabot Square to 12. Michael Lyons – ‘Unity of Opposites: Vortex’, Adams Plaza
  12. Michael Lyons – ‘Unity of Opposites: Vortex’, Adams Plaza to 1. Bob Allen – ‘It Takes Two’, Canada Square Park

Planning to make a day of it? These are only 12 of the 65+ works of art to be discovered on the Estate. And with over 300 shops, restaurants and bars, there’s plenty of choice on how to make the most of your day at Canary Wharf. Here are a few suggestions:

  • From Bob Allen’s ‘It Takes Two’, to Nigel Ross’ ‘Cross Way’, why not make a detour to pick up a coffee to go from Notes at Crossrail Place, and then enjoy a stroll through the Crossrail Place Roof Garden?
  • Fancy a quick break? Make a pit stop at Jubilee Place on your way from Igor Mitoraj’s ‘Testa Addormentata’ to Konstantin Grcic’s ‘Six Public Clocks’ to enjoy a bite to eat at the rustic Le Pain Quotidien.
  • With Monica Vinader, Bailey Nelson and Maje also in Jubilee Place, there’s always time for a spot of shopping too!
  • For something a little more celebratory towards the end of your route, head to Boisdale in Cabot Place on your way from Jon Buck’s ‘Returning to Embrace’ and Michael Lyons’ ‘Unity of Opposites: Vortex’.

To download the Canary Wharf Walk of Art Map, please visit: www.canarywharf.com/arts-events/events/raise-your-art-rate-for-sport-relief-2016/

To donate please visit: www.my.sportrelief.com/sponsor/CanaryWharfGroup

For more information on the public art collection at Canary Wharf, please visit: www.canarywharf.com/arts-events/art-on-the-estate/. A copy of the Art Map can be downloaded or picked up in One Canada Square or Jubilee Place pavilion adjacent to Jubilee Park.

For more information on Fitbit products for Sport Relief, please visit: www.sportrelief.com/partners/fitbit

For more info on Sports Relief, please visit: www.sportrelief.com

For further information, please contact:

Ajay Teli
Canary Wharf Group
020 7418 2326
ajay.teli@canarywharf.com

Amy  Penn
Canary Wharf Group
020 7418 2166
amy.penn@canarywharf.com

*Terms and conditions apply, please visit our website, www.canarywharf.com, for more details.

NOTES TO EDITORS

About Canary Wharf Plc
Canary Wharf Group plc has overseen the largest urban regeneration project ever undertaken in Europe, designing and building more than 16m sq ft of iconic London real estate which now houses local and international companies and renowned retailers.

The Canary Wharf Estate is a major retail destination comprising five shopping malls, including the new leisure development, Crossrail Place, housing one of London’s most stunning roof gardens.  It also has world-class, year-round arts and events programme offering over 100 diverse and culturally inspiring events performed throughout the Estate.

Canary Wharf Group is a wholly owned joint venture between Brookfield Property Partners and the Qatar Investment Authority.

www.canarywharf.com
@CanaryWharfGrp
@YourCanaryWharf
@Level39CW

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Alta, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Connect with us on Facebook, Twitter or Instagram and share your Fitbit experience.

Buy a Fitbit and donate up to £20 to Sport Relief*

For each Fitbit Flex, Fitbit Charge HR, Fitbit Alta and Fitbit Blaze activity tracker sold on Fitbit.com/uk, £5, £7, £15 and £20 respectively will be donated to Sports Relief, Donations will be made on products purchased before 31st March 2016, or if our target of raising £150,000 from the sale of these products has been reached beforehand, we may withdraw this promotion sooner. For more information, please see the Sport Relief Terms and Conditions.

About Sport Relief 2016

Sport Relief brings the entire nation together to get active, raise cash and change lives. The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, across the UK and the world’s poorest communities.  It all leads up to the Sport Relief weekend and a fantastic night of TV on the BBC.

Sport Relief 2016 will take place from Friday 18th to Sunday 20th March 2016. You can run, swim, cycle or even walk yourself proud at events across the country. There’s a distance for everyone, whether you’re sporty or not. Find out more at www.sportrelief.com

For information about Comic Relief and the work it carries out, please visit www.comicrelief.com

Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)