Children Get Inside Story on Colourful Canary Wharf History

A new education programme is giving East London primary school children a unique insight into the colourful history of Canary Wharf.

The programme, devised by Canary Wharf Group plc (CWG) and young people’s design and marketing specialists b3 Creative, is being rolled out to Tower Hamlets primary schools in the first half of 2010. It is works within the national curriculum for Key Stage 2 (primary school).

The programme sees local schoolchildren touring One Canada Square, Britain’s tallest building, and the surrounding Canary Wharf Estate before being given a large glossy book, as well as a lesson plan to be used by teachers and carers in the classroom.

The beautifully illustrated book visually charts the progress of the Canary Wharf area from the 17th century, when it was marshlands, to the present day as a world famous business and shopping centre.

Dale Pile, Community Affairs Officer for Canary Wharf Group plc, and driving force behind the project, said:
“The new booklet and lesson plan really brings the history of the area to life. For years we have had a lot of interest from schools and students across East London and the UK. This brings it all together in an approved programme. As well as getting across the history of the place, it shows local children the broad range of work opportunities at Canary Wharf. Hopefully it will set some of these children on course for one day working for a company at Canary Wharf,” he said.

James Marsh. Managing Director at b3 Creative, said,
“Canary Wharf Group has done a great job over the years of inviting local children onto the estate. So, b3 Creative was delighted to be asked by Canary Wharf Group to help them improve the children’s experience and come up with a concept that would engage and excite the young visitors, both in the classroom and back at home. It’s a joy to be able to use our expertise in children and youth to create a great-looking book and resource that will give the children a wonderful memory of their visit.”

Teachers and carers can contact dale.pile@canarywharf.com for further details.

CWG and b3 Creative also plan to produce a programme for secondary school students on the same
theme.

About Canary Wharf Group

CWG is an integrated property development, investment and management group of companies. It is focused on the design, construction, leasing and management of Grade A office space and high-quality retail and leisure facilities on its 97 acre Estate in East London.

Over the past 20 years CWG has regenerated derelict wharves into one of the world’s premier business districts, constructing over 15 million square feet of office and retail space – more than any other company in London.

Canary Wharf is home to many of the world’s leading business organisations, including in the professional services; media, law, energy, financial services and transport sectors. It is also home to over 200 shops, bars, cafes and restaurants, including many of Britain’s leading brands. The working population is approximately 93,000.

The Estate includes 20 acres of landscaped parks and plazas. Canary Wharf hosts over 180 events a year and has one of the UK’s largest collections of public art.

As at 30 June 2009 the Canary Wharf Group investment portfolio was 97.7% let. The weighted average unexpired lease length was 16.9 years.

CWG was named one of the Sunday Times 60 Best Green Companies in the UK in 2009.

Canary Wharf is set for further expansion. In 2008, CWG signed agreements to commence work on the Canary Wharf Crossrail Station and to continue work on a new European Headquarters for J.P. Morgan. KPMG, State Street and Fitch Ratings open new office buildings on the Estate in 2009 and 2010, bringing thousands of new workers to Canary Wharf on a daily basis.

www.canarywharf.com

About b3 Creative

B3 Creative was founded in 2005 by James Marsh. It soon established itself as one of the premier suppliers in the children’s and youth market, providing creative solutions for design, publishing, digital and consultancy. Based in Brick Lane in London’s Tower Hamlets, the agency has built an enviable reputation, working across the public and private sectors, with clients including Government, local councils, children’s TV industry, airlines, train lines and more. Fundamental to all of b3 Creative’s projects is the company mantra of how to communicate with young people: “The Three E’s – Engage. Entertain. Educate.”

www.b3creative.com